E-commerce Website SEO.

Generating new customers and growing sales!

EXPERT ECOMMERCE SEO

Attract new traffic, customers and grow your business!

Your business’s online shop’s success depends on how easily potential customer searches can find your product, category or brand. Many Ecommerce websites have similar products, which can make it difficult for new customers to identify your site. Our E-commerce SEO services target your products, product categories and brands to make them highly visible to the people who are looking for them!

Total Websites Ltd creates a comprehensive, effective and bespoke SEO strategy to rank your business high in search results, increase brand awareness and drive quality traffic to your online shop for increased sales and revenue. We carefully prepare and utilise SEO checklists, audits and make recommendations to ensure the quality of  your Ecommerce website.

E-commerce SEO Benefits

Gain high quality customer traffic and increased sales and profit!​

Product
optimisation

Optimisation of each of your Website’s products so that your target customers can find your website while searching online.

High value
shoppers

Connecting your business to your target customers by making your online shop visible to them in search results and maximising sales and profits!

Improving online
visibility

Using SEO best practice, we create bespoke and competitive SEO strategies to keep you ahead of your competitors!

Beating competitors

Research and optermisation combined with best practive SEO techniques to ensure that your websites and products appear before your competitors!

Cost effective

Ecommerce SEO is powerful, result-oriented yet highly cost-effective way to increase SEO performance and results, increase sales and grow your business!

Long term results

E-commerce SEO delivers long term results, that provides new customers and increases sales in a way that doesn’t just stop!

ECOMMERCE SEO SERVICES

Key features of Total Website's E-commerce SEO services

Canonicalisation & Extensive Panda Check

Product Markup - Schema HTML tags

Rich snippets optimisation

Product Markup - Schema HTML tags

Product image optimisation

On-page crawl error correction

Category Pages Onpage SEO

Brand Pages Onpage SEO

Sub-category Page/Products Onpage SEO

E-commerce SEO Packages

High value and cost effective E-commerce SEO prices

  • Key Features
  • Ideal for
  • Number of Total Keywords optimised
    Includes primary and secondary keywords
  • Primary keywords
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  • Secondary keywords
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  •  
  • Campaign Set-up
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  • In-depth Site Analysis
    Includes website structure check, canonical check, duplicate content check, Google Penalty check, H tag distribution check, broken links check, page load time check and more.
  • Content Duplicacy Check
  • Initial Backlinks analysis
  • Google Penalty Check
  • Mobile Usability Check
  • Competition Analysis
  • Keyword Research
  •  
  • Conversion Tracking
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  • Google Analytics Setup & Integration
  • Retargeting Setup
    Retargeting is most often used to describe the online display ads that are shown to visitors who came to your website, but navigated away without acting. We will setup an ad account for you and it will be billed to you directly. It usually costs £0.50 to £1 for each click and is great way to reengage the lost visitors for better conversion.
  • Call tracking
    Call tracking, recording, and analytics. Metrics for PPC, SEO, and offline ad campaigns.
  • Heatmap
    Call tracking, recording, and analytics. Metrics for PPC, SEO, and offline ad campaigns.
  • Scroll Maps
  • Click Maps
  • Eye-Tracking Maps
  • Advanced Website UX & Conversion Optimisation Report
  • Record Visitors
  •  
  • On Page Optimisation
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  • Canonicalisation & Extensive Panda Check
  • Website Page Load Optimization Recommendations
  • Sturcturing to Structuring
    Includes in content and footer links
  • Page H Tags Optimisation
    H1, H2 and H3 Tag Optimisation
  • Image & Hyperlink Optimisation
    Alt tags, Anchor text & Images titles
  • Product image optimisation
  • HTML & XML Sitemap
  • Optimisation of robots.txt & GoogleBot crawls
  • Google & Bing Webmaster Tools
  • GWT URL Parameter normalisation/exclusions
  • Google Analytics setup with conversion tracking
  • On-page crawl error correction
  • Proper URL structure analysis
  • Product Markup - Schema HTML tags
  • Proper URL structure analysis
  • Shopping cart funnel analysis and recommendations
  • Rich snippets optimisation
  • Title & Meta Tags Optimisation
    Includes titles, meta descriptions & keywords optimisation
  • Page Speed Optimisation Analysis
    Includes titles, meta descriptions & keywords optimisation
  • Sitemap Creation
    HTML, XML, ROR, Urllist.txt
  •  
  • Content Marketing & Link Building (per month)
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  • Category Pages Onpage SEO
    HTML, XML, ROR, Urllist.txt
  • Brand Pages Onpage SEO
    HTML, XML, ROR, Urllist.txt
  • Sub category Page/Products Onpage SEO
    HTML, XML, ROR, Urllist.txt
  • Blog Writing
    HTML, XML, ROR, Urllist.txt
  • Informational Article Writing & Submission
    HTML, XML, ROR, Urllist.txt
  •  


  • Bronze

    £669/mo

  • Small Ecommerce Store (up to 100 products)
  • 50
  • 25
  • 25
  • £40 per month
  • Homepage
  • Homepage
  • Homepage
  • Homepage
  • £399 Single additional fee
  • Homepage
  •  
  •  
  •  
  •  
  • 3
  • 2
  • 2
  • 1
  • 2


  • Bronze

    £669/mo

  • Medium Ecommerce Store (up to 200 products)
  • 100
  • 50
  • 50
  • £40 per month
  • Mapped Url's
  • Mapped Url's
  • Mapped Url's
  • Mapped Url's
  • £399 Single additional fee
  • Mapped Url's
  •  
  •  
  •  


  • Bronze

    £669/mo

  • Large Ecommerce Store (up to 500 products)
  • 160
  • 80
  • 80
  • £40 per month
  • Mapped Url's
  • Mapped Url's
  • Mapped Url's
  • Mapped Url's
  • £399 Single additional fee
  • Mapped Url's
  •  
  •  
  •  


  • Bronze

    £669/mo

  • Extra Large Ecommerce Store (up to 1000 products)
  • 200
  • 100
  • 100
  • £40 per month
  • Mapped Url's
  • Mapped Url's
  • Mapped Url's
  • Mapped Url's
  • £399 Single additional fee
  • Mapped Url's
  •  
  •  
  •  

E-commerce SEO approach

How Total Websites SEO services work!

Assessment and Research

Understanding your goal and searching for target keywords and target market.

Competitive Analysis

Analyzing competitor’s search strategy, ranking keywords and campaigns and identifying niche’s and advantages.

Action Plan

Strategising and setting up final campaign goal/objective including target, budgets, campaign groups & messages along with performance measurement.

Strategy Analysis & Planning

Including campaign structure, keywords, ad/page text, landing pages, conversion tracking and analysis.

Monitor and review

Monitoring of tasks and performance to capitalise on strong results and inform next actions.

Goal Report & Review Process

Campaign optimisation, tweak, research more keywords & achieve campaign goals

Frequently Asked Questions
E-commerce SEO

Ecommerce SEO focuses on optimising shop products, product listings and categories for websites selling products online.

National SEO focuses on optimising your website so that it appears high on Search Engine Results for chosen sets of keywords and to improves business/brand recognition in a particular country.

Ecommerce SEO includes optimising category pages & structure whereas national business focuses on the services page for a particular country.

Unlike National SEO, Internal Linking & Cross-Linking techniques in Ecommerce SEO are more complex and as ecommerce sites normally have a robust CMS platform. Factors like dynamic URLs, keyword-rich URLs are important in Ecommerce SEO, but in National SEO, there can be static HTML pages.

Google changes its search algorithm frequently, so guaranteeing specific results is next to impossible.

Additionally, your competitors may also be working on their own SEO which may impact on the work we are doing, meaning we may have to do more and it may take a little longer.

However, we can definitely improve and strengthen your products and business presence online.

IMPORTANT NOTE: If any company promises you guaranteed SEO results, stay away from them, they are not trustworthy. Google itself confirms that no one can guarantee a #1 ranking on Google.

Let's get started!

E-commerce SEO Audit

Ready for more website traffic and customers? Of course you are! 

Before we can start your E-commerce SEO services we’ll need to conduct a SEO audit of your website, online shop, products and offerings to provide you the most appropriate SEO package and services to achieve you the best possible SEO results.

Complete our SEO application form and we’ll be in touch and get your SEO services started!

Contact us.

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