Frequently Asked Questions - Local SEO
Total Websites’s SEO experts use proven methods to create strong local search engine visibility for our clients.
We select high-quality long-tail geographically based local keywords to target for your business, products and services and optimise your site and content.
Total Websites Ltd get your business on Google local, create local listings, optimise your social profiles, improve local outreach and constantly monitor results to meet targets.
Local SEO is all about making your business visible in a specific geographical area, such as your local town or city.
Organic SEO is a marketing practice to make the website search friendly and ranking it for related keywords. It may not have a geographical location.
Therefore, it is possible that a service provider who is good with organic SEO is unable to deliver results when it comes to local SEO. This can create opportunity for local businesses with local SEO.
Another key difference between local SEO and organic SEO is that organic SEO depends on web links for better performance while local SEO relies on citations .
Total Websites help strengthen your local presence online and increase sales by improving your local search results.
We keep your NAP (Name, Address and Phone number) consistent throughout all the online platforms for strong branding and avoiding consumer confusion.
Google My Business (GMB) is Google’s local business listing platform that allows business owners to register their business with and decide how their business looks and performs on Google SERPs and other platforms like Google maps, review and instant content.
Google My Business is the biggest driver of local SEO success.
Total Websites help you manage your GMB listing with information and consistency in NAP details, working hours, images etcetera.
Our Local SEO experts also complete and review / update your business profile with relevant information & updates, create citations, CTA & links, and keep your listing in line with your website and current business information.
Total Website’s SEO experts optimise your website for local search by incorporating location keywords in title, content and meta description.
We also focus on creating content that includes location keywords and keep your Google My Business listing updated with the latest information.
Where needed and possible we create different web pages for each business location that are specifically set up for focus on that target location.
There are many techniques that Total Websites uses to improve your multi-location online visibility.
Using tools such as Google My Business, Yelp, and Foursquare we target each of your locations for local business location listing.
We optimise each listing by creating a unique, keyword-rich profile.
Any reference to your business’s information like Name, Address, Phone number or Website URL on the internet or any other website is called Local Citation.
It can be a business listing website or an online directory. A strong citation profile helps you the best to rank in local search results. The top results on Google are all citation sites. At Total Websites, we help you get listed in as many high-quality directories as possible. We focus on professional citation building by providing a business listing submission to established general, industry-specific, niche and local directories, verified listings, and maintaining information consistency to get more and more people to talk about your business.
To achieve high-ranking positions in local search results you essentially need more citations than your competitor and we help you achieve that.
Google changes its search algorithm frequently, so guaranteeing specific results is next to impossible.
Additionally, your competitors may also be working on their own SEO which may impact on the work we are doing, meaning we may have to do more and it may take a little longer.
However, we can definitely improve and strengthen your presence online.
IMPORTANT NOTE: If any company promises you guaranteed SEO results, stay away from them, they are not trustworthy. Google itself confirms that no one can guarantee a #1 ranking on Google.
Yes, our SEO services are bespoke and highly-tailored to meet your business and its specific SEO needs.
From accountants, solicitors, dentists, private tutors, consultants and business and financial services to electricians, plumbers, events companies, restaurants, cleaning companies and property maintenance.
It matters not your business type, or the industry that you are in, as we help you find the niche, industry-specific keywords and directories to list your business that can increase your search visibility as well as your business profile.
SEO is a long-term and ongoing strategy that takes time to deliver visible results. There are many external factors that affect SEO results, such as search engine algorithms, competitor activity and the current listings of and information about your website and business.
This can make it difficult to tell exactly when your website will rank better, but Total Websites SEO services continuously improves your business and website visibility. Generally, it takes approximately 90 days to see some improvement and approximately 180 days to see good movement.
Yes, Total Websites uses a wide range of various local and industry-specific business search engines, for example, Bing, Whitepages, Foursquare and many others to provide our clients with wider visibility and customer reach.