What is Local SEO?

Local Search Engine Optimisation (SEO) is the process of making your business more visible for location-based searches.

Local businesses with physical locations that serve their communities face-to-face, from a shop or office for example, can increase their search visibility using local SEO. These makes your business more visible to local people who are looking for the products and services that you offer.

Local SEO also helps service-based businesses serving in a particular geographic area, for example dentists, plumbers, electricians, lawyers and home and commercial cleaning businesses. 

From your business listing to building citations, managing local social media engagement and online reviews, local SEO takes charge of shifting the entire focus of your local searchers towards your business.

 

Are you missing out?

0%
Of consumers go online to find local services
0%
Of people look up the location of a business on Google Maps
0%

Of all searches on Google are seeking local information

Premium Local SEO for high quality customer traffic and increased sales and profit

Gain high quality customer traffic and increased sales and profit!​

Local Website Optimisation

Including your town, city, and county in your website. This SEO strategy targets the audience in your local areas. For businesses in different locations, we create separate pages for each location too!

Content Optimisation

Locally optimised website content with updated local keywords and terms to assure long-term local SEO success. Our experienced copywriters create content that connects your website and business with your target audience!

Landing Page Optimisation

Ongoing optimisation of landing pages ensures a perfectly functioning website for strong local business results. We optimise websites content that meet the needs of your business's locally based customers.

Citations Building

Expert manual citation building services ensuring Name, Address, Phone number, Website (NAPW) consistency, we push your data to a number of local online business directories and mapping services to make you visible in local searches.

Link Building

Obtaining quality backlinks from well-regarded local sources help recognise your website as a trusted information source. We curate quality backlinks from reliable sources including industry-specific directories, citation websites, guest-posting sites and other authoritative and credible websites.

Google My Business

Google My Business page (GMB) optimisation is crucial to help your business appear on major Google services including the local search result pages and Google Maps. We ensure that your business gets huge exposure in the search results with updated information always.

Schema Markup

Schema markup is a coding language that adds microdata to your website that clearly tells the search engine what exactly your website content is about. It improves business listing, adds to your local SEO and makes local reviews appear prominently on search result pages.

Reputation Management

What your customers think or feel of your product or services reflects in the reviews given by them. Thus, we monitor your reviews and balance them on a host of sites. We help you cultivate positive customer reviews and handle the negative reviews gracefully.

Citation Audit

If you still have a wrong number or old address displaying against your business, it can affect your local SEO ranking. We clean up your incorrect citations and replace them with accurate ones so that you appear in top business directories.

Premium Local SEO for businesses in South Wales

Gain high quality customer traffic and increased sales and profit!​

Bronze

£359 / month
  • Local SEO Audit
  • Keywords Research
  • Competitive Analysis
  • 10 Keywords
  • 1 Location
  • Onpage Optimisation
  • Video
  • Service Area Landing Pages
  • Google My Business Optimisation
  • Google My Business Monitoring
  • Google Search Console
  • Homepage Schema
  • Online Review Monitoring
  • 1 Map Stack per Month
  • 50+ Google Map Embeds per Month
  • Bing, Apple & Facebook Listings
  • 5 Primary Citations per Month
  • 5 Secondary Citations per Month
  • 5 Topical Directory Submissions /month
  • 2 GPS listings per Month
  • 2 Q&A per Month
  • 2 Geo Tagged Photo Submissions per Month
  • Social Essentials Accounts
  • 1 Premium Local Press Release per Month
  • 4 GMB Posts per Month
  • 1 Guest posts per Month
  • 1 Blog post per Month
  • Yelp Optimization
  • Monthly Reporting
  • Google Map Keyword Rankings
  • GeoGrid Rank Tracking
  • Citation Accuracy Report

Bronze

£359 / month
  • Local SEO Audit
  • Keywords Research
  • Competitive Analysis
  • 10 Keywords
  • 1 Location
  • Onpage Optimisation
  • Video
  • Service Area Landing Pages
  • Google My Business Optimisation
  • Google My Business Monitoring
  • Google Search Console
  • Homepage Schema
  • Online Review Monitoring
  • 1 Map Stack per Month
  • 50+ Google Map Embeds per Month
  • Bing, Apple & Facebook Listings
  • 5 Primary Citations per Month
  • 5 Secondary Citations per Month
  • 5 Topical Directory Submissions /month
  • 2 GPS listings per Month
  • 2 Q&A per Month
  • 2 Geo Tagged Photo Submissions per Month
  • Social Essentials Accounts
  • 1 Premium Local Press Release per Month
  • 4 GMB Posts per Month
  • 1 Guest posts per Month
  • 1 Blog post per Month
  • Yelp Optimization
  • Monthly Reporting
  • Google Map Keyword Rankings
  • GeoGrid Rank Tracking
  • Citation Accuracy Report

Bronze

£359 / month
  • Local SEO Audit
  • Keywords Research
  • Competitive Analysis
  • 10 Keywords
  • 1 Location
  • Onpage Optimisation
  • Video
  • Service Area Landing Pages
  • Google My Business Optimisation
  • Google My Business Monitoring
  • Google Search Console
  • Homepage Schema
  • Online Review Monitoring
  • 1 Map Stack per Month
  • 50+ Google Map Embeds per Month
  • Bing, Apple & Facebook Listings
  • 5 Primary Citations per Month
  • 5 Secondary Citations per Month
  • 5 Topical Directory Submissions /month
  • 2 GPS listings per Month
  • 2 Q&A per Month
  • 2 Geo Tagged Photo Submissions per Month
  • Social Essentials Accounts
  • 1 Premium Local Press Release per Month
  • 4 GMB Posts per Month
  • 1 Guest posts per Month
  • 1 Blog post per Month
  • Yelp Optimization
  • Monthly Reporting
  • Google Map Keyword Rankings
  • GeoGrid Rank Tracking
  • Citation Accuracy Report

Frequently Asked Questions - Local SEO

Total Websites’s SEO experts use proven methods to create strong local search engine visibility for our clients.

We select high-quality long-tail geographically based local keywords to target for your business, products and services and optimise your site and content.

Total Websites Ltd get your business on Google local, create local listings, optimise your social profiles, improve local outreach and constantly monitor results to meet targets.

Local SEO is all about making your business visible in a specific geographical area, such as your local town or city.

Organic SEO is a marketing practice to make the website search friendly and ranking it for related keywords. It may not have a geographical location.

Therefore, it is possible that a service provider who is good with organic SEO is unable to deliver results when it comes to local SEO. This can create opportunity for local businesses with local SEO.

Another key difference between local SEO and organic SEO is that organic SEO depends on web links for better performance while local SEO relies on citations .

Total Websites help strengthen your local presence online and increase sales by improving your local search results.

We keep your NAP (Name, Address and Phone number) consistent throughout all the online platforms for strong branding and avoiding consumer confusion.

Google My Business (GMB) is Google’s local business listing platform that allows business owners to register their business with and decide how their business looks and performs on Google SERPs and other platforms like Google maps, review and instant content.

Google My Business is the biggest driver of local SEO success.

Total Websites help you manage your GMB listing with information and consistency in NAP details, working hours, images etcetera.

Our Local SEO experts also complete and review / update your business profile with relevant information & updates, create citations, CTA & links, and keep your listing in line with your website and current business information.

Total Website’s SEO experts optimise your website for local search by incorporating location keywords in title, content and meta description.

We also focus on creating content that includes location keywords and keep your Google My Business listing updated with the latest information.

Where needed and possible we create different web pages for each business location that are specifically set up for focus on that target location. 

There are many techniques that Total Websites uses to improve your  multi-location online visibility.

Using tools such as Google My Business, Yelp, and Foursquare we target each of your locations for local business location listing.

We optimise each listing by creating a unique, keyword-rich profile.

Any reference to your business’s information like Name, Address, Phone number or Website URL on the internet or any other website is called Local Citation.

It can be a business listing website or an online directory. A strong citation profile helps you the best to rank in local search results. The top results on Google are all citation sites. At Total Websites, we help you get listed in as many high-quality directories as possible. We focus on professional citation building by providing a business listing submission to established general, industry-specific, niche and local directories, verified listings, and maintaining information consistency to get more and more people to talk about your business.

To achieve high-ranking positions in local search results you essentially need more citations than your competitor and we help you achieve that.

Google changes its search algorithm frequently, so guaranteeing specific results is next to impossible.

Additionally, your competitors may also be working on their own SEO which may impact on the work we are doing, meaning we may have to do more and it may take a little longer.

However, we can definitely improve and strengthen your presence online.

IMPORTANT NOTE: If any company promises you guaranteed SEO results, stay away from them, they are not trustworthy. Google itself confirms that no one can guarantee a #1 ranking on Google.

Yes, our SEO services are bespoke and highly-tailored to meet your business and its specific SEO needs.

From accountants, solicitors, dentists, private tutors, consultants and business and financial services to electricians, plumbers, events companies, restaurants, cleaning companies and property maintenance.

It matters not your business type, or the industry that you are in, as we help you find the niche, industry-specific keywords and directories to list your business that can increase your search visibility as well as your business profile.

SEO is a long-term and ongoing strategy that takes time to deliver visible results. There are many external factors that affect SEO results, such as search engine algorithms, competitor activity and the current listings of and information about your website and business.

 This can make it difficult to tell exactly when your website will rank better, but Total Websites SEO services continuously improves your business and website visibility.  Generally, it takes approximately 90 days to see some improvement and approximately 180 days to see good movement.

Yes, Total Websites uses a wide range of various local and industry-specific business search engines, for example, Bing, Whitepages, Foursquare and many others to provide our clients with wider visibility and customer reach.

Let's get started!

Local SEO Audit

Ready for more website traffic and customers? of course you are! 

Before we can start your SEO services we’ll need to conduct an SEO audit of your website to offer you the most appropriate SEO package and services to achieve you the best possible SEO results.

Complete our SEO application form and we’ll be in touch and get your SEO services started!